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When people low in social class become a persuasive source of communication : social class of other donors and charitable donations
Cha, Moon-Kyung; Yi, Youjae; Lee, Jaehoon - In: Journal of business research : JBR 112 (2020), pp. 45-55
Persistent link: https://www.econbiz.de/10012230550
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The role of cultural communication norms in social exclusion effects
Lee, Jaehoon; Shrum, L. J.; Yi, Youjae - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 108-116
Persistent link: https://www.econbiz.de/10011771842
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The role of cultural communication norms in social exclusion effects
Lee, Jaehoon; Shrum, L. J.; Yi, Youjae - 2016
Persistent link: https://www.econbiz.de/10011617073