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Yi, Youjae
Lee, Jaehoon
29
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ECONIS (ZBW)
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When people low in social class become a persuasive source of communication : social class of other donors and charitable donations
Cha, Moon-Kyung
;
Yi, Youjae
;
Lee, Jaehoon
- In:
Journal of business research : JBR
112
(
2020
),
pp. 45-55
Persistent link: https://www.econbiz.de/10012230550
Saved in:
2
The role of cultural communication norms in social exclusion effects
Lee, Jaehoon
;
Shrum, L. J.
;
Yi, Youjae
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 108-116
Persistent link: https://www.econbiz.de/10011771842
Saved in:
3
The role of cultural communication norms in social exclusion effects
Lee, Jaehoon
;
Shrum, L. J.
;
Yi, Youjae
-
2016
Persistent link: https://www.econbiz.de/10011617073
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