This study focuses on retail promotion planning problem in a multi-objective, multimarket and multi-period framework and concomitantly addresses the following questions: What are the conditions for a retailer to offer an online promotion to all or a select set of the markets it is operating in?...

This article reports on a marketing initiative at a pharmaceutical company to redesign its distribution network. Distribution affects a firm's cost and customer satisfaction and drives profitability. Using a nonlinear mixed-integer programming model, the authors develop a distribution network...