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Influence of green innovation strategy on brand value : the role of marketing capability and R&D intensity
Lin, Woon Leong
;
Ho, Jo Ann
;
Sambasivan, Murali
;
Yip, Nick
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012807083
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2
The adoption of technological innovations in a B"B context and its impact on firm performance : an ethical leadership perspective
Lin, Woon Leong
;
Yip, Nick
;
Ho, Jo Ann
;
Sambasivan, Murali
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 61-71
Persistent link: https://www.econbiz.de/10012289229
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3
Effect of green innovation strategy on firm‐idiosyncratic risk : A competitive action perspective
Lin, Woon Leong
;
Mohamed, Azali Bin
;
Sambasivan, Murali
; …
- In:
Business Strategy and the Environment
29
(
2019
)
3
,
pp. 886-901
Persistent link: https://www.econbiz.de/10012188829
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