Park, Seungbong; Yoon, Min-Suk - In: International Journal of Electronic Finance 1 (2006) 2, pp. 171-180
The concept of trust is becoming an increasingly important factor in electronic payment (e-payment). This research investigates the rising role of collaborative coupons as new transaction media. We construct a framework for a trust-based e-payment scheme to explain the behaviour of trust within...
