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Protecting customer privacy when marketing with second-party data
Schneider, Matthew J.; Jagpal, Sharan; Gupta, Sachin; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 593-603
Persistent link: https://www.econbiz.de/10011758008
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A flexible method for protecting marketing data : an application to point-of-sale data
Schneider, Matthew J.; Jagpal, Sharan; Gupta, Sachin; … - In: Marketing science : the marketing journal of the … 37 (2018) 1, pp. 153-171
Persistent link: https://www.econbiz.de/10011818484
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Reidentification risk in panel data : protecting for k-anonymity
Li, Shaobo; Schneider, Matthew J.; Yu, Yan; Gupta, Sachin - In: Information systems research : ISR 34 (2023) 3, pp. 1066-1088
Persistent link: https://www.econbiz.de/10014383702
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Corporate probability of default : a single-index hazard model approach
Li, Shaobo; Tian, Shaonan; Yu, Yan; Zhu, Xiaorui; Lian, Heng - In: Journal of business & economic statistics : JBES ; a … 41 (2023) 4, pp. 1288-1299
Persistent link: https://www.econbiz.de/10014448636