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Yucel-Aybat, Ozge
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Comparative advertisements and schadenfreude : when and why others' unfortunate choices make us happy
Yucel-Aybat, Ozge
;
Kramer, Thomas
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 579-589
Persistent link: https://www.econbiz.de/10011780876
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