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Inverted-U aggregate investment curves in a dynamic game of advertising

Lambertini, Luca; Zaccour, Georges - In: Economics letters 132 (2015), pp. 34-38

Persistent link: https://www.econbiz.de/10011431108

Nash equilibria in nonzero-sum differential games with impulse control

Sadana, Utsav; Reddy, Puduru Viswanadha; Zaccour, Georges - In: European journal of operational research : EJOR 295 (2021) 2, pp. 792-805

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Fighting corruption : to precommit or not?

Ngendakuriyo, Fabien; Zaccour, Georges - In: Economics letters 120 (2013) 2, pp. 149-154

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When should a retailer invest in brand advertising?

Pnevmatikos, Nikolaos; Vardar, Baris; Zaccour, Georges - In: European journal of operational research : EJOR 267 (2018) 2, pp. 754-764

Persistent link: https://www.econbiz.de/10011812741

Brand imitation: a dynamic-game approach

Crettez, Bertrand; Hayek, Naila; Zaccour, Georges - In: International journal of production economics 205 (2018), pp. 139-155

Persistent link: https://www.econbiz.de/10011931420

Inverted-U aggregate investment curves in a dynamic game of advertising

Lambertini, Luca; Zaccour, Georges - 2014

We revisit the relationship between market power and firms' investment incentives in a noncooperative differential oligopoly game in which firms sell differentiated goods and invest in advertising to increase the brand equity of their respective goods. The feedback equilibrium obtains under...

Persistent link: https://www.econbiz.de/10011729949