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Rejoinder to "endogeneity bias in marketing research : problem, causes and remedies"
Gretz, Richard T.; Malshe, Ashwin - In: Industrial marketing management : the international … 77 (2019), pp. 57-62
Persistent link: https://www.econbiz.de/10012004160
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First things (should) come first : a reply to Gretz & Malshe's "rejoinder to "endogeneity bias in marketing research: problem, causes and remedies""
Zaefarian, Ghasem; Kadile, Vita; Henneberg, Stephan; … - In: Industrial marketing management : the international … 77 (2019), pp. 63-64
Persistent link: https://www.econbiz.de/10012004162
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Endogeneity bias in marketing research : problem, causes and remedies
Zaefarian, Ghasem; Kadile, Vita; Henneberg, Stephan; … - In: Industrial marketing management : the international … 65 (2017), pp. 39-46
Persistent link: https://www.econbiz.de/10011774960