//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Zenetti, German"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
On factors of consumer heterog...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
2
Advertising effects
2
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Online-Marketing
2
Werbewirkung
2
Werbung
2
Advertising effectiveness
1
Brand image
1
Consumer metrics
1
Consumer-level tracking
1
Einzelhandelspreis
1
Equilibrium theory
1
Fernsehwerbung
1
Gleichgewichtstheorie
1
Logit model
1
Logit-Modell
1
Markenimage
1
Multimedia
1
Netherlands
1
Niederlande
1
Preismanagement
1
Pricing
1
Pricing strategy
1
Random coefficient logit
1
Retail price
1
Search engine
1
Store-level sales
1
Suchmaschine
1
Television advertising
1
banner advertising
1
multimedia advertising campaign
1
online advertising
1
search engine advertising
1
search engines
1
television advertising
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Zenetti, German
Klapper, Daniel
119
Dannewald, Till
30
Draganska, Michaela
22
Hildebrandt, Lutz
15
Guhl, Daniel
11
Paulssen, Marcel
11
Temme, Dirk
11
Oetzel, Sebastian
7
Pleshcheva, Vlada
7
Yegoryan, Narine
7
Herwartz, Helmut
6
Kreis, Henning
6
Silberhorn, Nadja
6
Albers, Sönke
5
Cooper, Lee G.
5
Ebling, Christine
5
Konradt, Udo
5
Villas-Boas, Sofia
5
Villas-Boas, Sofia B.
5
Walter, Achim
5
Wolf, Joachim
5
Bonnet, Celine
4
Dubois, Pierre
4
Günter, Tobias Maria
4
Hammerschmidt, Maik
4
Hartmann, Wesley R.
4
Schlichthorst, Marisa
4
Spann, Martin
4
Stich, Lucas
4
Villas-Boas, Sofia Berto
4
Boztuğ, Yasemin
3
Claussen, Jörg
3
Doganoglu, Toker
3
Kostyra, Daniel
3
Runge, Julian
3
Toporowski, Waldemar
3
Wagner, Stefan
3
Boas, Sofia B. Villas
2
Dowling, Katharina
2
more ...
less ...
Published in...
All
International journal of electronic commerce : IJEC
1
Journal of retailing
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Combining micro and macro data to study retailer pricing in the presence of state dependence
Klapper, Daniel
;
Zenetti, German
- In:
Quantitative marketing and marketing management : …
,
(pp. 379-400)
.
2012
Persistent link: https://www.econbiz.de/10009621747
Saved in:
2
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
3
Advertising effects under consumer heterogeneity : the moderating role of brand experience, advertising recall and attitude
Zenetti, German
;
Klapper, Daniel
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->