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Zenetti, German
Klapper, Daniel
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Dannewald, Till
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Draganska, Michaela
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Paulssen, Marcel
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Temme, Dirk
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International journal of electronic commerce : IJEC
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Journal of retailing
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
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Combining micro and macro data to study retailer pricing in the presence of state dependence
Klapper, Daniel
;
Zenetti, German
- In:
Quantitative marketing and marketing management : …
,
(pp. 379-400)
.
2012
Persistent link: https://www.econbiz.de/10009621747
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2
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
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3
Advertising effects under consumer heterogeneity : the moderating role of brand experience, advertising recall and attitude
Zenetti, German
;
Klapper, Daniel
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
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