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Perceived cultural congruence's influence on employed communication strategies and resultant performance: a transitional economy international joint venture illustration

Zeybek, Ali Yavuz; O'Brien, Matthew; Griffith, David A. - In: International Business Review 12 (2003) 4, pp. 499-521

Employing effective communication strategies is critical for international joint ventures (IJVs) operating in economies in transition. Theory suggests perceived cultural congruence enhances the effectiveness of communication in international relationships. The influence of perceived national...

Persistent link: https://www.econbiz.de/10009213026

Perceived cultural congruence's influence on employed communication strategies and resultant performance: a transitional economy international joint venture illustration

Zeybek, Ali Yavuz; O'Brien, Matthew; Griffith, David A. - In: International business review : the official journal of … 12 (2003) 4, pp. 499

Persistent link: https://www.econbiz.de/10005934406

Knowledge Transfer as a Means for Relationship Development: A Kazakhstan-Foreign International Joint Venture Illustration

Griffith, David A.; Zeybek, Ali Yavuz; O'Brien, Matthew - In: Journal of international marketing 9 (2001) 2, pp. 1-18

Persistent link: https://www.econbiz.de/10007238879