Previous studies using consumer surveys based on contingent valuations gave inconsistent or even contradictory results with respect to the impact of some consumer characteristics on organic foods consumption. Using actual retail-level data, this study provides an objective view of the consumers'...

Using AC Nielsen scanner data on U.S. household consumption of selected fresh vegetables from 1999 to 2003, this study provides an overview of the organic fresh vegetable market by investigating market shares and price premiums of selected organic fresh vegetables and estimating the...

Using actual retail data, this study is intended to profile consumers' social economic characteristics related to the growth of the fresh organic produce market with a generalized double-hurdle model. The nested test shows that the above model performs significantly better than Cragg's...