Before making purchase decisions, consumers often search for information on product attributes.In this paper, we incorporate a key feature of consumer search behavior---namely, search intensity---into a stochastic dynamic model. Specifically, motivated by industry evidence, we model search...

Product evaluation is an essential business process and digital innovation has made it possible for companies to immediately process the available information. We develop a model where a company continuously assesses information which follows a doubly stochastic Poisson process with a...