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Zhang, Yufei
Calantone, Roger J.
240
Cavusgil, S.Tamer
69
Di Benedetto, C. Anthony
17
Griffith, David A.
17
Droge, Cornelia
15
Zhao, Yushan
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Harmancioglu, Nukhet
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Schmidt, Jeffrey B.
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Melnyk, Steven A.
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Dentoni, Domenico
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Kim, Daekwan
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Peterson, H. Christopher
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Akdeniz, M. Billur
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Cavusgil, Erin
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Durmusoglu, Serdar S.
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Hult, G. Tomas M.
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Zhang, Chun
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Cui, Anna Shaojie
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Gassenheimer, Jule B.
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Song, Michael
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Yeniyurt, Sengun
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Zou, Shaoming
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Hult, G.Tomas M.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
2
Effects of firm-, industry-, and country-level innovation on firm performance
Zhang, Yufei
;
Hult, G. Tomas M.
;
Ketchen, David J. <Jr.>
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012301458
Saved in:
3
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
4
Information search and product returns across mobile and traditional online channels
Zhang, Yufei
;
Voorhees, Clay M.
;
Chen, Lin
;
Chiang, Jeongwen
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10013364282
Saved in:
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