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Zhang, Yufei
Di Benedetto, C. Anthony
129
Calantone, Roger J.
111
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87
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81
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39
Lindgreen, Adam
37
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
2
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
3
Effects of firm-, industry-, and country-level innovation on firm performance
Zhang, Yufei
;
Hult, G. Tomas M.
;
Ketchen, David J. <Jr.>
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012301458
Saved in:
4
Information search and product returns across mobile and traditional online channels
Zhang, Yufei
;
Voorhees, Clay M.
;
Chen, Lin
;
Chiang, Jeongwen
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10013364282
Saved in:
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