Song, Michael; Zhao, Y. Lisa; Benedetto, Di; Anthony, C. - In: Journal of Business Research 66 (2013) 8, pp. 1143-1152
First-mover literature suggests several pioneering advantages and disadvantages. This study investigates how managerial perceptions of these pioneering advantages affect first-mover decisions by service provider managers. According to the literature on mental models, managers will make...