Literature revealed that an appropriate alignment between firm strategic orientation and market positioning is critical because of its impact on firm performance. The alignment is especially crucial for small businesses as a result of their limited resource base. However, studies have not...

This study examined the relationships among entrepreneurial orientation (EO), experimental and acquisitive learning, and firm performance. We tested our model in China as EO is the engine that is driving firms to take advantage of opportunities in an increasingly market-oriented transitional...