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~person:"Zheng, Chundong"
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Zheng, Chundong
Huang, Zhuo
66
Tong, Chen
22
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15
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ECONIS (ZBW)
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The effects of sub-brands and brand name structure on extension evaluation : an empirical study based on Chinese culture
Chen, Tong
;
Ma, Ke
;
Zheng, Chundong
;
Wang, Han
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 695-713
Persistent link: https://www.econbiz.de/10011399863
Saved in:
2
Does freight insurance really work? : effect of freight insurance on consumers' attitude in online shopping
Chen, Tong
;
Ma, Ke
;
Zheng, Chundong
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 209-232
Persistent link: https://www.econbiz.de/10011918359
Saved in:
3
Influence of thinking style and attribution on consumer response to online stockouts
Ma, Ke
;
Chen, Tong
;
Zheng, Chundong
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 218-225
Persistent link: https://www.econbiz.de/10011883205
Saved in:
4
Is high recovery more effective than expected recovery in addressing service failure? : a moral judgment perspective
Chen, Tong
;
Ma, Ke
;
Bian, Xuemei
;
Zheng, Chundong
; …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 1-9
Persistent link: https://www.econbiz.de/10011771721
Saved in:
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