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Understanding the role of influencers on live streaming platforms : when tipping makes the difference
Zhou, Liying; Jin, Fei; Wu, Banggang; Wang, Xiaodong; … - In: European journal of marketing 56 (2022) 10, pp. 2677-2697
Persistent link: https://www.econbiz.de/10013457382
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Doing bad by doing good? : corporate social responsibility fails when controversy arises
Guo, Shuojia; Wang, Cheng Lu; Hwang, Seokyoun; Jin, Fei; … - In: Industrial marketing management : the international … 106 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10014226204
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Do fake followers mitigate influencers' perceived influencing power on social media platforms? : the mere number effect and boundary conditions
Zhou, Liying; Jin, Fei; Wu, Banggang; Chen, Zhi; Wang, … - In: Journal of business research : JBR 158 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014281058