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~person:"Zhou, Liying"
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Zhou, Liying
Jin, Fei
37
Lee, Lung-fei
23
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European journal of marketing
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ECONIS (ZBW)
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Doing bad by doing good? : corporate social responsibility fails when controversy arises
Guo, Shuojia
;
Wang, Cheng Lu
;
Hwang, Seokyoun
;
Jin, Fei
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014226204
Saved in:
2
Understanding the role of influencers on live streaming platforms : when tipping makes the difference
Zhou, Liying
;
Jin, Fei
;
Wu, Banggang
;
Wang, Xiaodong
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2677-2697
Persistent link: https://www.econbiz.de/10013457382
Saved in:
3
Do fake followers mitigate influencers' perceived influencing power on social media platforms? : the mere number effect and boundary conditions
Zhou, Liying
;
Jin, Fei
;
Wu, Banggang
;
Chen, Zhi
;
Wang, …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014281058
Saved in:
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