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Interpersonal influence as an alternative channel communication behavior in emerging markets : the case of China

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Brand trust as a second-order factor : an alternative measurement model

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Asymmetric effects of brand origin confusion: Evidence from the emerging market of China

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Interpersonal influence as an alternative channel communication behavior in emerging markets: The case of China

Su, Chenting; Yang, Zhilin; Zhuang, Guijun; Zhou, Nan; … - In: Journal of International Business Studies 40 (2009) 4, pp. 668-689

Channel communications in emerging markets are embedded in the intricacy of economic and sociocultural environments. Managing channel relationships in emerging markets therefore requires more than formal interfirm communication to rely on interpersonal influence. Extending embeddedness theory,...

Persistent link: https://www.econbiz.de/10005000053

Developing strategic orientation in China: antecedents and consequences of market and innovation orientations

Zhou, Kevin Zheng; Gao, Gerald Yong; Yang, Zhilin; Zhou, Nan - In: Journal of Business Research 58 (2005) 8, pp. 1049-1058

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Developing strategic orientation in China: antecedents and consequences of market and innovation orientations

Zhou, Kevin Zheng; Gao, Gerald Yong; Yang, Zhilin; Zhou, Nan - In: Journal of business research : JBR 58 (2005) 8, pp. 1049-1058

Persistent link: https://www.econbiz.de/10006713880

Interpersonal influence as an alternative channel communication behavior in emerging markets: The case of China

Su, Chenting; Yang, Zhilin; Zhuang, Guijun; Zhou, Nan; … - In: Journal of international business studies : JIBS ; a … 40 (2009) 4, pp. 668-689

Persistent link: https://www.econbiz.de/10008247898

Development and validation of an instrument to measure user perceived service quality of information presenting Web portals

Yang, Zhilin; Cai, Shaohan; Zhou, Zheng; Zhou, Nan - In: Information & management : the internat. journal of … 42 (2005) 4, pp. 575-590

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The Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand Loyalty

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A ORGANIZATIONAL DYNAMICS - Developing strategic orientation in China: Antecedents and consequences of market and innovation orientations Af:170

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