Zhou, Rongrong; Soman, Dilip - In: Journal of Consumer Research 29 (2003) 4, pp. 517-30
Queues are a ubiquitous phenomenon. This research investigates consumers' affective experiences in a queue and their decisions to leave the queue after having spent some time in it (reneging). In particular, we find in our first two studies that, as the number of people behind increases, the...