Aydin, Goker; Ziya, Serhan - In: Manufacturing & Service Operations Management 10 (2008) 3, pp. 360-376
Upselling is offering an additional product to a customer who just made a purchase. Most catalogers and online sellers, in addition to some traditional retailers, use upselling often to clear inventories of slow-moving items. We investigate the pricing and discounting questions for such an item,...