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IMP studies : a bridge between...
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Zolkiewski, Judy
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Industrial marketing management : the international journal for industrial and high-tech firms
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Strategic thinking and the IMP approach: a comparative analysis
Baraldi, Enrico
;
Brennan, Ross
;
Harrison, Debbie
; …
- In:
Industrial marketing management : the international …
36
(
2007
)
7
,
pp. 879-894
Persistent link: https://www.econbiz.de/10003532800
Saved in:
2
Strategic thinking and the IMP approach: A comparative analysis
Baraldi, Enrico
;
Brennan, Ross
;
Harrison, Debbie
; …
- In:
Industrial marketing management : the international …
36
(
2007
)
7
,
pp. 879-894
Persistent link: https://www.econbiz.de/10007761582
Saved in:
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