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~person:"Zschiesche, Arnd"
~subject:"Brand management"
~type_genre:"Festschrift"
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Virtuelle Stimuli für Kundente...
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Die Soziologie, der Gestaltwille und die Marke : soziale Systeme verstehen und führen : [anlässlich des 80sten Geburtstages .... Professor Dr. Alexander Deichsel]
Homann, Timm
(
ed.
);
Zschiesche, Arnd
(
ed.
); …
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2015
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