This paper introduces to the field of marketing a regret-based discrete choice model for the analysis of multi-attribute consumer choices from multinomial choice sets. This random regret minimization (RRM) model, which has recently been introduced in the field of transport, forms a regret-based...

This paper investigates the potential of association rules learning and random forests to analyse data from complex choice experiments, and to obtain relevant insights for choice modellers and practitioners. We apply these data-driven methods on data from a so-called Participatory Value...