Stakeholder groups have different interests in health claims which may be complementary but also conflicting. It is not clear on beforehand, how managers should deal with legal requirements on claims. Nor is it clear how legal authorities can adjust the present claims regime to address market,...

Compliance with private standards is rapidly becoming the decisive factor distinguishing inclusion and exclusion from the market for agricultural producers. If Africa would manage to increase its total exports by just 1%, this would make an impact surpassing the entire western development aid....