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Learning from Users for Radical Innovation
Lettl, Christoph; Herstatt, Cornelius; Gemünden, Hans Georg - Institut für Technologie- und Innovationsmanagement … - 2004
of medical technology. Fiveradical innovation projects were selected including medical robots and computer …
Persistent link: https://www.econbiz.de/10005867111
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Users as inventors and developers of radical innovation:An explorative case study analysisin the field of medical technology
Lettl, Christopher; Herstatt, Cornelius - Institut für Technologie- und Innovationsmanagement … - 2004
Our study focuses on the question, whether users should be intensively involved in the innovation process of radical … question arises, whether users play a productive role in the innovation process of radical innovations at all, or if their … contributions might even be counterproductive. To gain a better understanding for the users’ role in radical innovation and to …
Persistent link: https://www.econbiz.de/10005867140
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Thompson Reuters / University of Michigan - Surveys of Consumers
Survey Research Center <Ann Arbor, Mich.>
The Surveys of Consumers has been conducted by the Survey Research Center at the University of Michigan since 1946. Each month, 500 individuals are randomly selected from the contiguous United States (48 states plus the District of Columbia) to participate in the Surveys of Consumers. The...
Persistent link: https://www.econbiz.de/10005843081
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Der ökologisch bedingte Produktnutzen
Schrader, Ulf - Institut für Betriebsforschung <Hannover> / Abteilung … - 1995
Der Autor behandelt in seiner Arbeit die Besonderheiten der Nutzenstiftung durch ökologische Produkte.
Persistent link: https://www.econbiz.de/10005840487
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Strategies towards the Sustainable Household in Germany - Findings of an EU-Research Project on Clothing Care and Shelter
Bode, Matthias; Pfeiffer, Christiane; Schrader, Ulf - Institut für Betriebsforschung <Hannover> / Abteilung … - 2000
Persistent link: https://www.econbiz.de/10005840928
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Die Aldisierung der Gesellschaft
Fritz, Wolfgang - 2003
Seit einigen Jahren schon wird in der Marktforschungs- und Unternehmensberatungspraxis sowie in der Presse das Schlagwort "Aldisierung" verwendet, das die generelle Suche des Konsumenten nach dem günstigsten Angebot charakterisieren soll. Insbesondere bezeichnet man mit "Aldisierung" das...
Persistent link: https://www.econbiz.de/10005844404
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Targeting High-Value Customers : the Key to Profitability in Multichannel Retailing
Stanger, Peter; Abdelmessih, Nina - Boston Consulting Group - 2001
Developed from a joint research effort between BCG and Harris Interactive, this report highlights the importance of focusing on the most recent, most frequent, and highest-spending customers.
Persistent link: https://www.econbiz.de/10005845357
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Zur Wahrnehmung und Verarbeitung von Preisen durch Konsumenten
Müller-Hagedorn, Lothar; Wierich, Ralf - 2005
Persistent link: https://www.econbiz.de/10005846955
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Flow und Nutzen orientiertes Marketing Management
Bergmann, Gustav - Universität <Siegen> / Lehrstuhl für Marketing - 2003
Vorliegendes Arbeitspapier untersucht in wie weit Leitmotive und Persönlichkeitsmerkmale das Komsumverhalten bestimmen.
Persistent link: https://www.econbiz.de/10005847957
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Location Costs, Product Quality,and Implicit Franchise Contracts
Haucap, Justus; Wey, Christian; Barmbold, Jens - Wissenschaftszentrum Berlin für Sozialforschung / … - 1998
In the literature on international trade, very little attention has been given toinformational asymmetries between firms and consumers with respect to product quality.The few economic models that analyze the question of how asymmetric informationabout product quality might affect trade flows...
Persistent link: https://www.econbiz.de/10005854868