This article examines the relative influence of socio-economic variables versus attitudes as regards to consumer behavior towards book reading as a leisure activity. Previous studies on leisure consider the amount of discretionary time available to the individual as a decisive factor.(...)

This paper proposes an empirical exploration of this question how a customer evaluates prestige from a symbolic interactionist point of view.

An interpretative analysis of in-depth consumer interviews explores the relationship between the concepts of "luxury" and "prestige" as applied to brands.

Seit Anfang der 1990er Jahre ist in Deutschland ein rückläufiger Fleischverzehr zu beobachten.Betrug der Fleischverzehr Anfang der 1990er Jahre noch ca. 65 kg pro Kopf und Jahr, lag der Wert2007 bei ca. 61 kg (GURATH 2008: 23)1. Die Erklärungsansätze für den sinkenden Fleischkonsumsind...

Die naturwissenschaftlich messbaren Aspekte der Qualität von Frischfleisch, wie derHygienestatus, die Prozessqualität oder Nährwertgehalte, spielen in der konkreten Einkaufssituationder Kunden am Point of Sale kaum eine Rolle, weil sie nicht sichtbarbzw. nachvollziehbar sind. Vielmehr können...

In response to a call by Gangestad and Snyder (2000), this paper is a preliminary step in the investigation of status-oriented motivation in self-monitoring theory. A word association task with four student samples (US, UK, Quebec and Switzerland) shows that the nature of the link between...

CII Introduction: Underinsurance in the UK continues to be a growing problem, with people’s inaction resulting in disastrous consequences for both individuals and society as a whole. One of the challenges is that while people may like the idea of insurance, few make the time to truly...

Jeder Konsument, der mit offenen Augen und Ohren durch einen Supermarktgeht, wird damit konfrontiert: Sonderpreise, Gewinnspiele, Warenproben, Verkostungsstände, Bonuspackungen und vieles mehr. Es handelt sich hierbei umAktivitäten, die meist von den Herstellern der Produkte initiiert wurden...

Manufacturers usually benefit by dividing their innovation processes into distinct phases inorder to ensure that the development activities are performed efficiently in an appropriatesequence [1]. Users usually do not apply such structured processes. They follow a moreintuition-driven approach....

We report on a survey of the innovation activities and characteristics of 153 users of outdoor-related consumer products. We find a high level of innovation by these consumers. Thirty-seven percent report that they have developed ideas for new or improved products, and more than 9% report...