In dem vorliegenden Forschungsbericht wird erstmals die Beziehung zwischen Markentreue,Einkaufsstättentreue und Erfolg im Einzelhandel empirisch untersucht. Obwohl das Interesse derWissenschaft und der Praxis an einer Analyse dieser Wirkungsbeziehung sehr groß ist, wurde dieBeziehung zwischen...

The authors of this paper examine the relationship between brand loyalty, store loyalty and performance. Although both academics and practicioners are very much interested in an analysis of the interrelations, these constructs have not yet been examined in a closed causal model. The findings of...

The Surveys of Consumers has been conducted by the Survey Research Center at the University of Michigan since 1946. Each month, 500 individuals are randomly selected from the contiguous United States (48 states plus the District of Columbia) to participate in the Surveys of Consumers. The...