Kretschmer, Tobias; Rösner, Mariana - Universität <München> / Fakultät für Betriebswirtschaft - 2010
Despite the empirical relevance of advertising strategies in concentrated markets,the economics literature is largely …) dominance.In a simple model of persuasive advertising and pricing with differentiated goods,we analyze the interdependencies … between ex-ante asymmetries in consumer appeal,advertising and prices. Products with larger initial appeal to consumers willbe …
