Least-Unmatched Price Auctions have become a popular format of TV and radio shows. Increasingly,they are also applied in internet trading. In these auctions the lowest single (unique)bid wins. We analyze the game-theoretic solution of least unmatched price auctions when prize,bidding cost and...

Internet auctions for consumers are among the most popular and most successful business models in electronic commerce. Research so far, however, has focused on prerequisites and consequences of auctions as a marketing instrument of suppliers. Even though it is a key success factor from a...

Seit den wegbereitenden Arbeiten von Pine (1991, 1993) haben sich zahlreiche wissenschaftliche Beiträge mit den theoretischen Aspekten der Mass Customization befasst. Nach vielen positiv gestimmten Arbeiten hinsichtlich des Nutzens und der Erfolgsaussichten der Mass Customization werden diese...