Henkel, Joachim; Jung, Stephan - Technische Universität <München> / Schöller Chair in … - 2009
The situation of technologies searching for market opportunities is a common one in technology-based industries. We add … to the technology manager‘s toolbox by developing a new tool for application identification. It is based on insights from … user innovation and lead user research, with merits founded on economic theory hitherto not considered in this context …