In addition to mobility, heterogeneity is one of the root causes for challenges of the mobileInternet. At all levels heterogeneity can be found: For handsets, networks and software. Thisdiversity leads to negative consequences, both technological and economic, for stakeholdersof the value chain...

Mobility is obviously one of the main characteristics of the mobile Internet. Next toheterogeneity it is one of the root causes for challenges when mobile end devices are used.Mobility leads to specific characteristics of the usage of end devices which can becategorized as technical, social and...

into markets outside the country. Vice versa for foreign companies in Japan. The world’s number onemobile phone vendor Nokia is seldom recognized among the Japanese people. Japan has its own isolatedmarket within the country.There may be various reasons for this, for example, difference of...

In this paper we describe mobile virtual healthcare communities as a solution for meeting cancerpatients information and interaction needs. After an introduction into the healthcare system and itspotential starting points for virtual communities, we focus on cancer patients. We analyse...

As using the Internet with mobile end devices like PDA or Smartphones gets more and more common,enterprises verify whether they can use this technology to gain competitive advantages. This workevaluates existing mobile applications for businesses, their technical construction and...

The mobile data communication is a much discussed topic since several years. So far, there are nosweeping applications established yet. This work investigates successful business models in themobile internet and the relevant general conditions regarding market, technological and useracceptance...

Der Beitrag geht zunächst den ursprünglichen Motiven des Allfinanzkonzeptes nach und kommt zum Ergebnis, dass diese Motive auf der Prämisse generischer Verbundeffekte in der Kunden- und Vertriebssphäre beruhten und dass diese Prämisse angesichts veränderter Marktbedingungen kaum (noch) zu...

Developed from a joint research effort between BCG and Harris Interactive, this report highlights the importance of focusing on the most recent, most frequent, and highest-spending customers.

In der heutigen Zeit gewinnen alternative Vertriebswege zunehmend an Bedeutung. Dies liegt zum einen in dem Wandel der Kauf- und Konsumgewohnheiten der Verbraucher begründet. Die Verbraucher suchen ihre Beschaffungskanäle nach der Bequemlichkeit und Verfügbarkeit der Produkte aus. (...)

Die Arbeit befasst sich mit der Entwicklung von Verkaufsprognosen im Zeitschriftenbereich zur Optimierung der Verlags-Grossisten-Einzelhändler-Beziehung.