Pfeiffer, Jella; Riedl, René; Rothlauf, Franz - Universität <Mainz> / Lehrstuhl für … - 2008
. During the decision process, customers apply decision strategies which describe the way on how they choose among different … options. In the literature, a large variety of decision strategies is discussed. In Internet shops, customers are usually … the customers to choose the right product from such a matrix, Internet shops often use interactive decision aids like …