Comparative advertising has been permitted in Germany in 2000. So far, advertisingpractitioners and researchers have neither reached a consensus on its effectiveness noron its usefulness for corporate communication. The authors conducted two studies: Oneto capture the opinions of advertisers on...

This paper identifies some common errors that occur in comparative law, offers some guidelines tohelp avoid such errors, and provides a framework for entering into studies of the company laws ofthree major jurisdictions. The first section illustrates why a conscious approach to...

This paper provides an initial, schematic description for students beginning a course comparingthe "company laws"1 governing corporations formed under the Delaware General Corporation Law(also referred here to as "DGCL")2 and under the German Aktiengesetz (also referred to here as the"Stock...

The Survey of Professional Forecasters is the oldest quarterly survey of macroeconomic forecasts in the United States. The survey began in 1968 and was conducted by the American Statistical Association and the National Bureau of Economic Research. The Federal Reserve Bank of Philadelphia took...

This research report from the Milken Institute ranks U.S. metropolitan areas that are recording the top economic performance and creating the most jobs in the nation. The index is an outcomes-based measure as opposed to one that incorporates explicit measures of business costs, cost-of-living...

The Ad Age DataCenter provides exclusive advertising and marketing industry data compiled by the Ad Age Research Department. This constantly updated collection includes more than 600 separate charts arranged in four major categories: Marketers/ Advertisers, Media, Agencies, and Salary Surveys.