In the last years more and more consumers evince increasing interest in fair traded products. This trade conceptis designed to help mainly producers of agricultural products to keep some basic social producing criteria. Thedifferent Fair-Trade-Organisations try to implement better work- and life...

This paper presents a case study based on a full dataset related to 31 companies operating in thePolish beer industry during the 1990’s. It discusses the impact of privatisation and of secondaryownership transfers on market outcomes. It confirms the critical role played by foreign...

The Ad Age DataCenter provides exclusive advertising and marketing industry data compiled by the Ad Age Research Department. This constantly updated collection includes more than 600 separate charts arranged in four major categories: Marketers/ Advertisers, Media, Agencies, and Salary Surveys.

The Surveys of Consumers has been conducted by the Survey Research Center at the University of Michigan since 1946. Each month, 500 individuals are randomly selected from the contiguous United States (48 states plus the District of Columbia) to participate in the Surveys of Consumers. The...

The Marketing Faculty at London Business School undertakes academically rigorous teaching and research in a wide range of interrelated topics, including: - advertising - brands and branding - competitive strategy - consumer behaviour - customer focus - distribution - entrepreneurship -...

Die vorliegende Arbeit wurde im Rahmen eines Praktikums beim DPV DeutscherPressevertrieb GmbH verfasst. Der DPV ist eine 100 prozentige Tochterfirmades Verlagshauses Gruner+Jahr und wurde im Jahr 2006 gegründet.Ursache hierfür war die Neustrukturierung der gesamten vertrieblichen...

In klassischen Wahlmodellen wird davon ausgegangen, dass sich ein beobachtetes Verhalten durch einen nicht näher spezifizierbaren Evaluationsprozess des beobachteten Individuums ergibt. Ist die Aufdeckung dieses Prozesses von Interesse, stoßen reine Wahlmodelle schnell an ihre methodischen...

The value concept is one of marketing theory’s basic elements. Identifying andcreating customer value (CV) - understood as value for customers - is regarded asan essential prerequisite for future company success. Nevertheless, not until quiterecently has CV received much research attention....

Der vorliegende Beitrag beschäftigt sich mit der Dimensionsstruktur sowie derVerwertbarkeit des Fortune-Reputationsrankings in der wissenschaftlichen Forschung undliefert Erkenntnisse über seine Aussagefähigkeit. Nach Erörterung der theoretischenGrundlagen von Unternehmensreputation als...

The information and communications revolution has hastened the process of globalizationin today's world of business. Consequently, businesses, even small and mid-sized companies,are confronted with cultural diversity when these companies become internationally active.Yet only few businesses are...