Funketiketten oder -chips und Kundenkartensind zwei prominente Beispiele für Anwendungen,die den Verbraucherschutz in einer digitalenWelt auf den Plan rufen. Ihr wesentlicher Berührungspunktliegt im häufi g nicht ausreichendenDatenschutz.Die Vorteile von RFID1 und Kundenkartenaus...

Germany is introducing a nation-wide health telematics infrastructure that enables various electronic health services (EHS). Little is known about the burdens and drivers for potential adoption of these innovations. Based on a quantitative study among German physicians participating in pilot...

The retail industry, an important contributor to the European economy, isbeing affected by changes induced by information and communication technologies(ICT) and e-business. As a result, retailers have come to embrace ICT and e-businessto various degrees. This paper aims to illustrate the...

This paper presents findings about the use of ICT and e-business in the steel industry as well as related impacts and policy implications. The study was carried out in the framework of the Sectoral e-Business Watch, a service to the European Commission’s DG Enterprise and Industry. In the...

Benchmarking has recently achieved a major importance as a support tool for policy-making, inparticular at the EU level and in the context of the Lisbon process. Benchmarking has become acommon tool in policy support, especially in the most innovative policy fields where institutionallearning is...

Nowadays, Internet is widely used for conducting business. For companies, the question is not anymore whether they are online or not, but only which stage(s) of the buying cycle they cover with their website. Accordingly, here is a large body of academic contributions on online consumer...

Die rasante Verbreitung des Internet eröffnet Unternehmen völlig neue und effiziente Wegefür den Austausch von Informationen, Wissen und Leistungen – das Schlagwort „E-Business“ist in aller Munde. Die Erfahrungen erfolgreicher Unternehmen zeigen, dass eine schöngestaltete Website...

In this contribution, we present a model that retailers engaged in e-commerce (e-tailers)can use for determining the optimal mix of customer segments within a customer portfolio froman integrated risk and return perspective....

Investing in existing customers is widely accepted as a promisingstrategy because it is believed to be less costly than attracting new ones. Recentresearch by Reinartz et al. [39] provides indications, however, that it could alsobe profitable to simultaneously focus on a customer segment being...

Das Internet und Online-Produkte haben über die letzten Jahre hinweg einen immer höheren Stellenwert in der Wirtschaft erlangt. Nicht zuletzt aus diesem Grund lassen sich in zunehmendem Maße millionenschwere Investitionen in Web 2.0-Produkte und Internet-Startups beobachten.[...]Angesichts...