Despite the empirical relevance of advertising strategies in concentrated markets,the economics literature is largely …) dominance.In a simple model of persuasive advertising and pricing with differentiated goods,we analyze the interdependencies … between ex-ante asymmetries in consumer appeal,advertising and prices. Products with larger initial appeal to consumers willbe …

We consider a model of a TV oligopoly where TV channels transmit advertising and viewersdislike such commercials. We … substitutes, there will be underprovisionof advertising relative to social optimum. We also find that the more viewers dislike ads …, themore likely it is that welfare is increasing in the number of advertising financed TV channels... …

design; advertising, marketing and sales advice; and the construction of quality-differentiated product lines. We also … suggest a new taxonomy of advertising, distinguishing between hype, which shifts demand, and real information, which rotates …

, Durchführung und Steuerung von Kundendialogen und somit für das Beziehungsmanagement. Sowohl in der Werbung als auch im Rahmen der …

. Hauptanwendungsgebiete sind Werbung, Verkauf und Service. Die Charakteristika des Internet wie Aktualität, Globalität, Multimedialität …

This paper is concerned with the degree of efficiency in brand advertising in the German car industry that can be … observed and how such inefficiency can be explained. Brand advertising budgets from 35 car manufacturers in the German market … from 1998-2001 form the basis for estimating brand advertising inefficiency with regard to brand consideration. For that …