Despite the empirical relevance of advertising strategies in concentrated markets,the economics literature is largely …) dominance.In a simple model of persuasive advertising and pricing with differentiated goods,we analyze the interdependencies … between ex-ante asymmetries in consumer appeal,advertising and prices. Products with larger initial appeal to consumers willbe …

We consider a model of a TV oligopoly where TV channels transmit advertising and viewersdislike such commercials. We … substitutes, there will be underprovisionof advertising relative to social optimum. We also find that the more viewers dislike ads …, themore likely it is that welfare is increasing in the number of advertising financed TV channels... …

design; advertising, marketing and sales advice; and the construction of quality-differentiated product lines. We also … suggest a new taxonomy of advertising, distinguishing between hype, which shifts demand, and real information, which rotates …

Negotiations frequently end in conflict after one party rejects a final offer.In a large-scale internet experiment, we …

principal-agent experiment that shows that consistency is valued by others and thatthis value is anticipated. The second … experiment underlines the crucial role of earlycommitment for consistency preferences. Finally we show how preferences for …

Um der vergleichsweise geringen bzw. abnehmenden Werbewirkung klassischerWerbebanner und Pop-Ups zu begegnen, hat die … tatsächlich zu einerbesseren Werbewirkung führen, da ihre offensive Platzierung von den Internet-Nutzern als störender empfunden …

In a large-scale laboratory experiment, we investigate whether subjects’ scores on the cognitivereflection test (CRT …