In this article we provide a seminal academic investigation of mo-bile telephony consumers' perception of the recently introduced costcap tari in comparison to corresponding pay-per-use and atrate call-ing plans. Previous studies have identied several psychological eectsthrough which consumers...

A framework is proposed for organizing phenomena related to the (mis)predictionof utility, in particular neglecting adaptation. A categorization is introduced that accounts forasymmetries in misprediction. In decision-making, goods and activities satisfying extrinsicdesires are more salient than...

Neoclassical economic theory rules out systematic errors in consumptionchoice. According to the basic view, individuals know what they choose. They areable to predict how much utility an activity or a good produces for them now and inthe future and they can maximize their utility. This implies...

Gaps in welfare attainment between boys and girls in China have attractedinternational attention. In this paper demand analysis is used to try and uncoverthe factors which may be driving the emergence of these gender gaps.Drawing on household expenditure data from a poor (Sichuan) and rich...

In this paper we estimate and empirically test different behavioral theories of consumer reference price formation. Two major theories are proposed to model the reference price reaction: assimilation contrast theory and prospect theory. We assume that different consumer segments will use...

The aim of this study is to examine the underlying dimensions of self-stated attitudesand behaviour concerning everyday financial affairs, and classify individuals basedon those dimensions. A questionnaire was answered by 1282 respondents in the German-speaking part of Switzerland. The sample of...

Universities spend almost $2 billion subsidizing their collegiate sports programs. Even the mostpopular women’s sport, basketball, fails to break even. An application of Becker’s theory ofcustomer discrimination is used to calculate the relative preference for men’s basketball for bothmen...

The higher our aspirations, the higher the probability that we have to adjust them downwards when forming more realistic expectations later on. This paper shows that the costs induced by high aspirations are not trivial. We first develop a theoretical framework to identify the factors that...

This paper analyzes dynamic equilibrium risk sharing contracts between profit-maximizing intermediaries and a large pool of ex-ante identical agents that face idiosyncratic income uncertainty that makes them heterogeneous ex-post. In any given period, after having observed her income, the agent...

This paper incorporates aspects of humans’ evolved cognition into a formal model of culturalevolution and scrutinizes their interactions with population-level processes. It is shown how thebiased transmission of different kinds of behavior via cultural learning processes influencesagents’...