We discuss how the use of field experiments sheds light on long standing research questionsrelating to firm behavior. We present insights from two classes of experiments: within andacross firms, and draw common lessons from both sets. Field experiments within firmsgenerally aim to shed light on...

“Waste not want not” expresses our culture’s aversion to waste. “I could have gotten the samething for less” is a sentiment that can diminish pleasure in a transaction. We study people’s willingnessto “pay” to avoid this spoiler. In one scenario, participants imagined they were...

A small lie appears trivial but it obviously violates moral commandments. We analyze whetherthe preference for others’ truth telling is absolute or depends on the size of a lie. In a laboratoryexperiment we compare punishment for different sizes of lies controlling for the resultingeconomic...

The Surveys of Consumers has been conducted by the Survey Research Center at the University of Michigan since 1946. Each month, 500 individuals are randomly selected from the contiguous United States (48 states plus the District of Columbia) to participate in the Surveys of Consumers. The...

This brief Report provides a summary of the initial findings of a two-year study that has investigated the perceptions and satisfaction of consumers with the local grocery shopping facilities they have available. The Economic and Social Research Council and the Engineering and Physical Sciences...