In dem vorliegenden Forschungsbericht wird erstmals die Beziehung zwischen Markentreue,Einkaufsstättentreue und Erfolg im Einzelhandel empirisch untersucht. Obwohl das Interesse derWissenschaft und der Praxis an einer Analyse dieser Wirkungsbeziehung sehr groß ist, wurde dieBeziehung zwischen...

The authors of this paper examine the relationship between brand loyalty, store loyalty and performance. Although both academics and practicioners are very much interested in an analysis of the interrelations, these constructs have not yet been examined in a closed causal model. The findings of...

We discuss how the use of field experiments sheds light on long standing research questionsrelating to firm behavior. We present insights from two classes of experiments: within andacross firms, and draw common lessons from both sets. Field experiments within firmsgenerally aim to shed light on...

“Waste not want not” expresses our culture’s aversion to waste. “I could have gotten the samething for less” is a sentiment that can diminish pleasure in a transaction. We study people’s willingnessto “pay” to avoid this spoiler. In one scenario, participants imagined they were...

A small lie appears trivial but it obviously violates moral commandments. We analyze whetherthe preference for others’ truth telling is absolute or depends on the size of a lie. In a laboratoryexperiment we compare punishment for different sizes of lies controlling for the resultingeconomic...