Gupta, S; Woodside, A; Dubelaar, C; Bradmore, D - 2009
innovation processes. Yet, pharmaceutical firms must innovate to compete. Outsourcing knowledge intensive activities to knowledge … process organizations (KPOs) serves to reduce innovation process obstacles. Grounded in diffusion theory and strategic … and scope, knowledge sharing, and learning. This paper claims that (a) accumulated core competencies of multinational …