Christofi, Michael; Kvasova, Olga; Hadjielias, Elias - In: Journal of Services Marketing 37 (2023) 1, pp. 1-11
interdisciplinarity in services marketing research and the second provides avenues to drive future interdisciplinary services marketing …Purpose This paper aims to highlight the importance of interdisciplinary services marketing research and identify basic … regarding future interdisciplinary research work. Design/methodology/approach Building on the available literature, the authors …