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Business sustainability and undergraduate management education in Australia

Fisher, Josie; Bonn, Ingrid - 2009

sustainability and the appropriate strategies required to improve business sustainability. In addition, there are international calls … business sustainability is being incorporated into undergraduate business and management courses in Australian universities … skills will influence the extent to which business sustainability will be achieved. The findings demonstrate that more than …

Persistent link: https://www.econbiz.de/10009441710

A study of brand loyalty in the Business-to-Business services sector

Bennett, Rebekah - 2001

Brand related concepts in the business-to-business sector have received little attention. Nevertheless recent research … has shown that brand equity exists in business-to-business markets. Thus, brand-building investments in this sector may be … worthwhile. Moreover, the brand loyalty concept appears to be relevant to the business-to-business sector. But little attention …

Persistent link: https://www.econbiz.de/10009437604

The entrepreneurial playwright : a relational approach to marketing plays in the regions

Ainsworth, Rodney Phillip - 2008

This exegesis examines the proposition that playwriting is an entrepreneurial activity when combined with the role of producer. The thesis demonstrates that, when a playwright combines the two roles and considers the development of a network of relationships in the process, positive steps can be...

Persistent link: https://www.econbiz.de/10009437885

Bank risk and return: The impact of bank non-interest income

Williams, Barry; Prather, Laurie - 2010

Purpose – The purpose of this paper is to consider the impact on bank risk of portfolio diversification between traditional margin income and fee-based income for banks operating in Australia. Design/methodology/approach – Considering several performance variables, this analysis compares the...

Persistent link: https://www.econbiz.de/10009441628

The empirical link between entry mode selection and barriers to internationalisation

Julian, Craig C - 2009

business, adapting to foreign market needs and foreign market attractiveness as barriers to internalisation were the …

Persistent link: https://www.econbiz.de/10009475188

The role of strategic planning in the performance of small professional service firms: a research note

French, Steven NJ; Kelly, Stephen J - 2004

Using a sample of small, regional professional service firms, this paper investigates relationships between firm performance and aspects of strategic planning. Constructs measuring vision, mission, latent abilities, competitor orientation and market orientation are identified using exploratory...

Persistent link: https://www.econbiz.de/10009475200

A comparison of market entry strategies adopted by Information and Communication Technology (ICT) firms from major and emerging software exporting nations

Kelly, Stephen J; Harrison, Jennifer L - 2009

This study examines the market entry practices of Australian and Pakistani Information and Communication Technology (ICT) firms and the proposition that Local Software Economy (LSE) maturity affects the selection of market entry practices. The question is significant as it is focused on an...

Persistent link: https://www.econbiz.de/10009475210

The function and character of relationship benefits: transferring capabilities and resources to the small firm

Kelly, Stephen J - 2007

Purpose – This paper aims to critique the foundations of the relationship benefits concept and develop a theoretical model that is tested and validated.Design/methodology/approach – A series of exploratory in-depth interviews were initially conducted and the results considered against extant...

Persistent link: https://www.econbiz.de/10009475211

Incentives to export for Australian export market ventures

Julian, Craig C; Ali, M Yunis - 2009

Purpose: The purpose of this paper is to examine the impact that various incentives to export have on the export marketing performance of Australian export market ventures.Design/methodology/approach: The paper is based on an empirical investigation of firms involved in exporting to foreign...

Persistent link: https://www.econbiz.de/10009475220

The role of customer-contact personnel in the marketing of a retail bank's services

Julian, Craig C; Ramaseshan, Balasubramanian - 1994

Examines the role and importance of customer-contact personnel in the marketing of a bank's financial services and the importance of customer service in retail banking. Customer-contact personnel from suburban branches of an Australian retail bank identified their level of agreement with...

Persistent link: https://www.econbiz.de/10009475228