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DeAngelo, Krista - 2009

Marketing and Textiles, Fashion Merchandising, and Design, and to combine them with my love for fashion, retail, and general …

Persistent link: https://www.econbiz.de/10009455891

The role of customer-contact personnel in the marketing of a retail bank's services

Julian, Craig C; Ramaseshan, Balasubramanian - 1994

Examines the role and importance of customer-contact personnel in the marketing of a bank's financial services and the … personal selling of services and their role and importance in the marketing of the bank's financial services. The results were …

Persistent link: https://www.econbiz.de/10009475228

Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry

Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash; … - 2004

relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …

Persistent link: https://www.econbiz.de/10009484485

The factors affecting the usage of private retail sales portals by Malaysian urban consumers

Lim, Allen Chong Guan - 2011

marketing strategies and develop better policies to promote the use of private retail sales portals. This research also provides …

Persistent link: https://www.econbiz.de/10009485722

Marketing strategies in global markets: A transaction cost analysis.

Karuppur, Devi Prasad R. - Florida Atlantic University

Contrasting viewpoints have emerged regarding the selection of marketing strategies in global markets. One group of … scholars recommends standardized global marketing strategies based on the premise that technological advances in …. Firms marketing products in global markets appear to adopt global marketing strategies, multi-domestic strategies, and …

Persistent link: https://www.econbiz.de/10009431487

Verteilungswirkungen anreizorientierter Sozialpolitik : das deutsche Rentenversicherungs- und Steuersystem in der Perspektive dynamischer Lebenszyklusmodelle

Grub, Martin - 2005

Drei große Reformenpakete und eine Reihe kleinerer Begleitmaßnahmen prägen das renten¬politische Erbe der rot-grünen Bundesregierung. Einerseits greifen sie Trends in der Reformpolitik seit Beginn der 90er Jahre auf. So verstärkt die Rentenstrukturreform 2001 beispielsweise die...

Persistent link: https://www.econbiz.de/10009433682

Validity of Climate Change Forecasting for Public Policy Decision Making

Green, Kesten C.; Armstrong, J. Scott; Soon, Willie - 2009

Policymakers need to know whether prediction is possible and if so whether any proposed forecasting method will provide forecasts that are substantively more accurate than those from the relevant benchmark method. Inspection of global temperature data suggests that it is subject to irregular...

Persistent link: https://www.econbiz.de/10009438426

Selecting Forecasting Methods

Armstrong, J. Scott - 2001

I examined six ways of selecting forecasting methods: Convenience, “what’s easy,” is inexpensive, but risky. Market popularity, “what others do,” sounds appealing but is unlikely to be of value because popularity and success may not be related and because it overlooks some methods....

Persistent link: https://www.econbiz.de/10009438427

Sales Forecasts for Existing Consumer Products and Services: Do Purchase Intentions Contribute to Accuracy?

Armstrong, J. Scott; Morwitz, Vicki Gail; Kumar, V - 2000

Purchase intentions are routinely used to forecast sales of existing products and services. While past studies have shown that intentions are predictive of sales, they have only examined the absolute accuracy of intentions, not their accuracy relative to other forecasting methods. For example,...

Persistent link: https://www.econbiz.de/10009438908

Potential Diffusion of Expert Systems in Forecasting

Armstrong, J. Scott; Yokum, J. Thomas - 2001

We drew upon findings from the diffusion literature to assess the prospects for the diffusion of expert systems in forecasting. Forecasters judged potential adoption of expert systems in relation to two techniques that had been widely adopted in the past, Box-Jenkins and scenarios. They also...

Persistent link: https://www.econbiz.de/10009438909