This work assesses innovation diffusion models and their application in marketing management. Its two principal aims … are: (1) to give an overview of existing innovation diffusion models and (2) to develop a new and improved model. A new … classification approach is proposed. The classification methodology bases on typical assumptions made in innovation diffusion models …

and public policy discussions - increasingly on issues of globalisation, innovation and 'competitiveness'. These issues … internationalisation of the innovation process', International Journal of the Economics of Business, 5(3), 261-277. [Available at http …

entrepreneurship on one of their champions, Joseph Schumpeter. Schumpeter's insights on innovation and entrepreneurship issues are …, though imperfectly, without interference. Originality/value - The paper suggests that innovation and entrepreneurship are the …

and innovation play in determining multinational and multinational subsidiary performance. The present research seeks to … understand the organizational paths leading to such desirable outcomes as greater learning, increased innovation and improved … subsidiary autonomy and innovation. A particular feature of these findings is that they can be shown to be robust after …

innovation based marketing strategy. The position taken here suggests that firms operating within a competitive industry tend to … the relationships between industry structure, innovation and brand performance. The findings also show that market focused … learning and internally focused learning influence innovation and that innovation influences a brand's performance. …

a study that examines the role market-focused learning capability and marketing capability in innovation … sustained competitive advantage (SCA) and while market-focused learning capability leads to higher degrees of innovation …

innovation based marketing strategy. The position taken here suggests that firms operating within a competitive industry tend to … the relationships between industry structure, innovation and brand performance. The findings also show that market focused … learning and internally focused learning influence innovation and that innovation influences a brand's performance. (c) 2005 …