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Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. This paper seeks to investigate how and whether...
Persistent link: https://www.econbiz.de/10009429674
Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and...
Persistent link: https://www.econbiz.de/10009429675
taught postgraduate degrees in business, law and humanities subjects. However, changes in the business environment have …
Persistent link: https://www.econbiz.de/10009429790
Branding in universities is a topical issue, but arguably few UK universities have fully developed ‘successful’ brands in the manner of commercial organisations. This qualitative paper explores the opinions of forty opinion formers on which UK universities have successful brands and the...
Persistent link: https://www.econbiz.de/10009429909
sustainability and the appropriate strategies required to improve business sustainability. In addition, there are international calls … business sustainability is being incorporated into undergraduate business and management courses in Australian universities … skills will influence the extent to which business sustainability will be achieved. The findings demonstrate that more than …
Persistent link: https://www.econbiz.de/10009441710
nature of the business, environmental analysis, strategy position within the industry, competitive advantage, strategic … differentiation diversification. Examining the business environment analysis, the external environment has a moderately strong impact …
Persistent link: https://www.econbiz.de/10009463240
Many students are inspired to start their own business venture after taking some courses in school or simply just … taking an idea and turning it into a business. The beginning process is usually most difficult in terms of establishing a … functioning business, getting the right connections, and avoiding discouragement to follow through with the business. That is why …
Persistent link: https://www.econbiz.de/10009429950
Access to basic water and sanitation services in South Africa is considered a basic human right, and constitutionally, local government is responsible for the provision thereof. However, in the informal settlements in towns and cities, residents continue to be exposed to environmental health...
Persistent link: https://www.econbiz.de/10009447157
new customers that the business acquires (Naylor and Frank, 2000:37). …
Persistent link: https://www.econbiz.de/10009447170
to the provisions contained in the National Business Act, 1996 (Act 102 of 1996).The research revealed that all the … revealed that communication between buyer and seller was an integral part of the success of the business.The research provides … small-business with a framework, which will facilitate the evaluation of the current quality practices with the view to …
Persistent link: https://www.econbiz.de/10009447195