This work assesses innovation diffusion models and their application in marketing management. Its two principal aims … are: (1) to give an overview of existing innovation diffusion models and (2) to develop a new and improved model. A new … classification approach is proposed. The classification methodology bases on typical assumptions made in innovation diffusion models …

deliver innovation in formats. Globally, the television industry is entering into the post-broadcasting era where audiences … China, as it both challenges old statist models and presents new opportunities for content innovation. This thesis discusses … marketplace and how it plays an important role in improving innovation in many aspects of the television industry. The thesis …

There is little empirical research on how the Chinese Government should function in innovation management, particularly … during its critical period of economic transition. This study explores and investigates the Chinese Government’s innovation … management structure, procedures and functions by interviewing government R&D management officials and industrial innovation …

Technology and innovation play an increasingly important role in the economic development of both developed and … innovation or imitation by developing a conceptual model and then empirically testing it using pesticide innovation data from a … rapidly developing country, China. We find that the government encouraged local innovation by opening regions to more …

technological innovation performance of Chinese domestic firms as measured by the number of patents awarded to firms in 30 Chinese … positive factors in the domestic firms technological innovation performance. While the net impact of FDI on domestic firms …

integrating innovation diffusion theory (E. Rogers, 2003), this research attempts to fill the gap of theoretical application in …