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Fresh produce suppliers in Europe and the United States use a mix of price and non-price marketing strategies. This …, influence the costs, effectiveness, and nature of the marketing strategies of firms. This paper presents examples from the fresh …
Persistent link: https://www.econbiz.de/10009442296
The purpose of this study was to estimate the impact of the major factors affecting the export demand for U.S. almonds in Asia and the E.U. which together import about 93% of U.S. almond exports. The primary objective pertained to the impacts of federal promotion programs on the foreign demand...
Persistent link: https://www.econbiz.de/10009442304
. Hence, it is important to understand retail pricing for many questions related to market power in the marketing chain and to … marketing channel underlying most analyses in agricultural economics. …
Persistent link: https://www.econbiz.de/10009442437
Rising concentration and consolidation of sales among large supermarket chains in the U.S. and other countries, due in part to a recent wave of mergers in food retailing, have made retailers' role in the food industry a topical issue. Using a unique micro dataset, this paper investigates...
Persistent link: https://www.econbiz.de/10009442509
preference for Connecticut grown apples, and (3) to identify opportunities for more effective marketing of Connecticut grown …
Persistent link: https://www.econbiz.de/10009442567
Recent research in marketing has focused on cross-category variation in the market share of private label products …
Persistent link: https://www.econbiz.de/10009442569
ability of national brands to price at a premium over private labels. Finally, marketing decision variables such as display …
Persistent link: https://www.econbiz.de/10009442577
forces the gardeners to orient their service and their marketing strategies more closely to their customers. A vague … knowledge about the needs, wishes and motives of the own customers and their shopping behaviour permits only a "grey-in-grey"-marketing …
Persistent link: https://www.econbiz.de/10009442634
lower contract prices in absence of local competition. This study examines the price competitiveness of marketing and … production contracts depending on the availability of alternative marketing options. A propensity score matching method is used …
Persistent link: https://www.econbiz.de/10009442649
This paper conducts several analyses to discuss about consumers' preference of rice brands and suggest a way to reduce the number that currently stands at about 1,700 in the Korean market. With data collected from 358 survey respondents, a conjoint analysis was conducted to identify consumers'...
Persistent link: https://www.econbiz.de/10009442651