Although there has recently been an increased practitioner and media focus on electronic marketplaces, there still remains confusion over the advantages of participation. As a consequence organisations are finding difficulty in developing strategies, policies and procedures in relation to the...

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd.

Doctor of Philosophy

Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in Journal of Small Business and Enterprise Development, published by and copyright Emerald.